When shopping for clothes or laptops we often look for qualities such as faster and lighter. This is also a sought-after attribute in skin care. Light, fast absorbing products full of nutrients to improve our skincare routine. Therefore, serums are becoming more popular in skin care routines around the world.
The biggest difference between serums and a cream or moisturiser is the amount of active ingredients it contains. Typically, moisturisers contain 5-10% active ingredients, whereas serums contain up to 70% active ingredients. More active ingredients and less filler allow for optimal results when looking to brighten, firm and protect the skin. Let's talk about more of the benefits that can be experienced from using a serum.
Your skin texture can improve drastically when using a good quality serum. Skin texture improvement from serums is due to the vitamin c, which helps the skin become firmer and smoother, which in turn leads to visibly younger looking skin.
That's right, serums can even help with skin hydration. This is due to the serums large amount of active ingredients which penetrate deeper into the skin allowing for maximum absorption into the skin.
Soften the Appearance of Fine Lines and Wrinkles
Fine lines and wrinkles become all too familiar as we get older. These can even be apparent at a young age too. Unfortunately, there is yet to be a discovery of how to stop the ageing process. But serums can help slow down that process by making it less visible. Fine lines and wrinkles tend to be most visible under the eyes, on the forehead, and sometimes chin. Applying a serum in these crucial areas can help reduce some of the visible ageing on your skin.
Balance Skin Tone
Balancing your skin tone is easier said than done. It is all too common to have uneven skin tone or dark and light spots here and there. In addition, other types of skin discolouration can occur. Some of the most common areas affected with skin discolouration include cheeks, forehead, upper lip, and chin. After the age of 30, age spots can sometimes show up on the hands and other areas on the body. Dark spots or discolouration of the skin is often caused by stress from UV exposure, due to prolonged time in the sun.
Don't underestimate the power of a serum. Serum is sometimes referred to as the “magic erasers” of dark spots. Serums, often containing high concentrations of key brightening ingredients, can help fade these spots.