If you aren’t connected to your smartphone, tablet or laptop several times a day, from an early age, then chances are you’re massively in the minority. Today, it’s not unusual to be constantly logged on to social media accounts, searching for information online and watching streamed TV from first thing in the morning to last thing at night.
Gadgets have become such a part of everyday life and it’s widely reported that this technology can affect your sleep in more ways than we might have realised. Whether you’re surfing the web, online gaming, or using your phone as an alarm clock in the late evening, you’re probably keeping yourself from a restful night.
However – it doesn’t stop there. You might be aware of the reported ‘tech-neck’ issue - an increase in jowls (loosening of facial muscles) around the chin and throat area due to the angle in which we are looking downwards at our gadgets. What isn’t widely discussed is the effect these new habits are having on another area of our skin from a younger and younger age. Our eyes.
Having recently hosted an evening event with a group of beauty bloggers in their mid to late twenties, and spending time looking closely at their skin, it was immediately and visibly noticeable that with many of them, the delicate eye area is ageing quicker than the rest of their skin. Little wonder then that the product every blogger wanted to invest in first was our Bee Good Youth Enhancing Lift & Brighten Eye Cream.
This visible increase in early ageing around the eyes isn’t an accident. Straining to message our friends and families on small screens in dim lighting, relentless technology use and an increase in swapping TV screens for smaller devices means we’re putting more and more pressure on our eyes. Dryness, general eye strain and tension headaches all have a direct impact on increasing lines and wrinkles whether it’s through increased frowning, eye rubbing or squinting to see detail and content more clearly. Add to this the fact that if we’re not sleeping sufficiently due to the increase in social connectivity and limited rest and downtime for our eyes they will also reflect interrupted sleep patterns or sleep deprivation. It also isn’t specific to skin type, or gender. This is a universal, unisex conundrum.
Other than giving up our technology driven lifestyles, prevention rather than cure is our most optimistic outcome. Investing in a good quality, effective eye cream that will soothe, calm and address early signs of ageing is a must have and valuable investment in prolonging youthful, de-stressed eyes.
When you’re looking for a multi-tasking, eye cream to address this specific issue, look for a formula that can provide a number of short-term results and also support your delicate eye skin in the future. Combining natural moisture-retaining ingredients, anti-oxidant plant oils and plumping skin technologies will ensure you are able to manage the health of your skin despite additional pressures.
Bee Good's Youth Enhancing Lift & Brighten Eye Cream provides gentle, effective and long-lasting results. With propolis, oat and silk tree extracts it’s expertly blended to strengthen the skin’s elasticity over time whilst visibly lifting and plumping on application.
- Visibly lifts, plumps & firms
- Brightens the delicate eye area
- Softens the appearance of fine lines & wrinkles
- Hydrates & protects
- Strengthens & enhances skin elasticity
………All those in favour….. say ‘Eye’!