This week we invited Joseph Harwood, winner of our Great British Lip Balm competition 2015 to feature on our blog and to share with us all some of the inspiration behind his winning flavour. So, welcome Joseph...
The many faces of Joseph... No wonder he's an award-winning make-up artist!
What was your inspiration behind the winning flavour Raspberry & White Chocolate?
I was initially thinking about something more herbal, then I remembered why I loved the original Lip Balm so much and that was the delicious flavour. I remembered that I received a gift alongside a few of the Bee Good products in the past, which were these delicious little chocolates filled with honey and it clicked immediately that it was a winning combination. Chocolate and honey are both sweet, delicious and tempting flavours and it completely inspired me.
Raspberry & White Chocolate lip balm
launching September 2015
I started playing with the idea of Dark Chocolate and Chilli, as I thought it could have a tingling sensation which could be an intriguing approach. Then I started thinking about other options and I thought of Mint Chocolate Chip which I had as ice cream when I was a kid. Then it finally dawned on me, Raspberry and White Chocolate was my absolute favourite flavour and it started to make sense. Raspberry is a potent botanical, it's also delicious and teams with honey and the vanilla in white chocolate, so I knew people would respond to how delicious it could smell.
What has been your favourite part of the Great British Lip Balm journey?
I absolutely love coming up with brand new concepts for things, I love creating new ideas and constructing the visuals for them. I am a creative thinker and I spend a lot of time imagining, so the opportunity to create a new product design is so exciting for me. I also really enjoyed having the opportunity to come to Waitrose and meet the whole Bee Good team responsible, it was really educational and I had fun being able to pitch my idea.
What is the most exciting thing about having your own product?
One of my personal ambitions has been to experience what it is like to take a product to market, and learn the whole process from the ground up. I went to university to study an MSc in cosmetic development, which taught me how to talk about formulation, what's involved in the science of creating products. I didn't think however that I'd be able to learn through an experience like this what is involved with pitching, sourcing resources for products, designing visuals, getting our readers and audience to essentially support our market research. The experience of the competition has been really insightful. The idea of being able to do this with a skincare product seemed like a far off goal, so being able to have achieved this has been really exceptional and I'm super proud.
Here's Joe talking about his experience of The Great British Lip Balm Competition
Why do you think your flavour will appeal to Waitrose and Bee Good customers?
Raspberry and White Chocolate is a delicious and tempting combination, I think it really works with the other products in the range and the bold pink packaging is super cute! I think it would be really appealing as a gift, but as proven with the original Lip Balm, the product is exceptional in itself. It works. I always ask my mum about her opinion on the things I come up with too, she thought the idea sounded amazing so I knew it was a stamp of approval!
If you had to choose one person to gift your lip balm to at Christmas who would it be?
I'd definitely have to shout out all the people who have supported the competition via my blog and social media, because I have had such an amazing level of people vote and become involved with the process. I'd love to give one to everyone that helped out!
If you could create another Bee Good product what would it be?
Oh my goodness my minds already buzzing, no pun intended ha ha! Bee Good is such an interesting brand because it combines the holistic approach of effective natural botanicals, with sophisticated skincare and I think that the skincare products are amazing for a multitude of skin types.
What would be awesome would be to really exploit how delicious they all smell though, maybe honey bath products, soaks, milks, oils and even fragrances done in a more sophisticated way than other products on the market. That would be absolutely amazing, I don't think anyone's really been able to do that in the right way yet. I think a true British, sweet honey smelling fragrance that smelled of a meadow, or even a green scent would be so appealing! All the gourmand fragrance based products like that have a lot of artificial notes in them so I think it would be really intriguing.
Oh and the other lip flavours I mentioned, #christmasgiftsets. Also I know that honey aside; propolis and other bee-derived resources are incredibly potent in their original forms, maybe a sup-ed up hyaluronic acid and essential oil booster!
I just wanted to say a huge thank you to everyone involved with the voting process, Babushka and Bee Good for giving me the opportunity.
Check me out on my social media below.